NCR Counterpoint Blog

After the Equifax Breach: Counterpoint and Your Security

Posted by Weaver Ellard on Nov 3, 2017 11:00:00 AM

Talk of the Equifax breach has dominated headlines, blog posts, and dinner table conversations over the last few weeks. According to a post on the Federal Trade Commission website, hundreds of thousands of people’s names, Social Security numbers, dates of birth, addresses, credit card numbers, and, in some cases, driver’s license numbers were compromised in one of the largest data breaches in history. This has inspired small-to-medium businesses to take extra precautions in securing their own data, but many still feel overwhelmed and under-prepared.

Read More

Topics: Security, Counterpoint, POS, equifax, Firewall, SecurePOS

CX Marketing: From Concept to POS Part 4

Posted by Weaver Ellard on Oct 31, 2017 11:11:16 AM

Coming Full Circle

Read More

Topics: point of sale, small business, marketing, business obstacles, bottom line, cxmarketing, POS

CX Marketing: From Concept to POS Part 3

Posted by Weaver Ellard on Oct 9, 2017 2:02:38 PM

Ongoing Retail Support

Read More

Topics: point of sale, small business, marketing, business obstacles, bottom line, cxmarketing, POS

CX Marketing: From Concept to POS Part 2

Posted by Weaver Ellard on Oct 3, 2017 10:59:48 AM

It's About Connection

Read More

Topics: point of sale, small business, marketing, business obstacles, bottom line

CX Marketing: From Concept to POS

Posted by Weaver Ellard on Sep 29, 2017 11:19:39 AM

Overcoming obstacles in your business 

Read More

Topics: point of sale, small business, marketing, business obstacles, bottom line

Top 3 Business Obstacles Your POS Can Help Resolve

Posted by Camille Godbold on Sep 19, 2017 8:11:00 AM

Overcoming obstacles in your business 

Read More

Topics: point of sale, small business, marketing, business obstacles, bottom line

How E-Commerce Benefits Your Brick and Mortar

Posted by Weaver Ellard on Sep 12, 2017 11:21:02 AM

Prepare Your Business for the Future

As the growth of the internet continues to transform the marketplace, many believe that new online stores are driving out the old Brick and Mortar. Current market trends say otherwise. Many of the world’s most successful retailers are finding ways to create synergy and expand their customer base by successfully merging the two. Both store types have much to offer, but their effective combination will lead to massive profit.

To understand what this combination may look like for you and your business, you need to realize some of the key benefits of each type of store and how these can complement each other.

 

Read More

Topics: point of sale, small business, eCommerce, ecommerce myths, marketing

3 Lawn and Garden Email Marketing Topics  to Attract Your Summer Customers

Posted by Kendall Reed on Jun 20, 2017 8:30:00 AM

Help your customers prepare for Independence Day celebrations!

Backyards are a buzz across the nation on the Fourth of July! Often by mid-summer our lawn and gardens are looking a little less vibrant than they did in early spring, but there are ways to give them new life before the company comes! From bright and active gardens to greener, softer lawns, you can be ready to help your customers revive their yard to last the rest of the season.

Read More

Topics: lawn and garden industry

What to Drink with the Latest BBQ Trends: Getting Ready for Father's Day Part 2

Posted by Kendall Reed on May 31, 2017 8:00:00 AM

 

Father’s Day is Sunday, June 18th and we cannot wait to get outside with our dads to fire up the BBQ in the back yard! Grilling, smoking, or hot dogs over a campfire, we’re in. But what is trending right now? Here are our findings:

Read More

Topics: liquor

5 Gardening Trends for 2017: Getting Ready for Father's Day Part 1

Posted by Kendall Reed on May 18, 2017 9:10:00 AM

Every great Father’s Day BBQ needs a great space to visit with your dad. Whether it be a
terrace, patio, yard, or even a porch: outdoor living is part of why we all love summer. The push over the past several years for these to incorporate both form and function has spread into which plants we choose. We’ve pulled out five trends you can incorporate into either your traditional or container gardening plans.

Read More

Topics: lawn and garden industry