NCR Counterpoint Blog

3 Lawn and Garden Email Marketing Topics  to Attract Your Summer Customers

Posted by Kendall Reed on Jun 20, 2017 8:30:00 AM

Help your customers prepare for Independence Day celebrations!

Backyards are a buzz across the nation on the Fourth of July! Often by mid-summer our lawn and gardens are looking a little less vibrant than they did in early spring, but there are ways to give them new life before the company comes! From bright and active gardens to greener, softer lawns, you can be ready to help your customers revive their yard to last the rest of the season.

1. Take stock of brighter flowers

Come mid-to-late summer many of our perennials are looking past their prime. Annuals are a great way to bring a rainbow of colors into your outdoor living space: reds, white, and blues are available for the Fourth of July specific design. 

Popular annuals include:

  • Impatients
  • Begonias
  • Geraniums
  • Marigolds
  • Scarlet Sage

2. Introduce them to late summer vegetables

It’s not too late to get your garden producing food late into the fall while still looking great. There are several varieties of plants that can be planted in the heat and continue to thrive in the coming months. 

Great vegetables to plan in July include:

  • Beans
  • Broccoli
  • Carrots
  • Corn
  • Cucumbers
  • Kale

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3. Help them to revitalize their lawn

Likely the largest area of your yard, it’s also the most most work to maintain. First, keep in mind that different turfgrasses react differently to the heat. Some go dormant while others may react differently. If you know your specific variety than we’d recommend looking for information specifically about that type: best practices for Kentucky bluegrass may not be the same as carpetgrass. 

There are a few basic things you can do to help regardless of your specific turfgrass.

  • Rake dead grass and roughen the soil
  • Apply new seed with a drop or rotary spreader
  • Keep area moist - about 1 inch of water per week to the lawn
  • Fertilize with a high-phosphorus seed-starting fertilizer
  • Raise the mower up to the highest setting and mow with a sharp blade
  • If possible mulch to return nitrogen-rich grass clippings back to the lawn

Independence Day is a time to celebrate and be thankful for the good things we are free to achieve and the people with whom we share our lives with! It’s also a great time to be thankful to your loyal customers who are coming back after the initial gardening rush. NCR Counterpoint can help you say “thank you” both in person and in their inbox.

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4. Utilize the mobile POS to improve sales

Bring the checkout experience to your customers. Whether it be in the greenhouse or out on the floor, you can be with your customers. Freeing you up to discuss the best plants, soils, and fertilizers for their needs, our POS system enables you to make the sale right then without transporting heavy products inside and then out again. Thank them with convenience. 

While you’re in the greenhouse, you can also go ahead and manage your inventory right there to make sure you’re getting the most from the remaining summer months.

5. Reach out to customers with these tips using email marketing

Did your clients buy mostly perennials and maybe their garden needs new color? Should that 15lb bag of fertilizer they purchased be gone by now? With our email marketing feature you can see who might be in need of these tips. Target your customer base and remind them that there’s more they can do to be ready for that celebration. Reaching out can bring them in the door!

Independence day is about the freedom to pursue the American Dream. NCR Counterpoint’s rich reporting and full features allows you to streamline your retail business, making that dream a little easier to reach. See our full suite of features and enhance your own dream.

Topics: lawn and garden industry