NCR Counterpoint Blog

Weaver Ellard

Recent Posts

After the Equifax Breach: Counterpoint and Your Security

Posted by Weaver Ellard on Nov 3, 2017 11:00:00 AM

Talk of the Equifax breach has dominated headlines, blog posts, and dinner table conversations over the last few weeks. According to a post on the Federal Trade Commission website, hundreds of thousands of people’s names, Social Security numbers, dates of birth, addresses, credit card numbers, and, in some cases, driver’s license numbers were compromised in one of the largest data breaches in history. This has inspired small-to-medium businesses to take extra precautions in securing their own data, but many still feel overwhelmed and under-prepared.

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Topics: Security, Counterpoint, POS, equifax, Firewall, SecurePOS

CX Marketing: From Concept to POS Part 4

Posted by Weaver Ellard on Oct 31, 2017 11:11:16 AM

Coming Full Circle

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Topics: point of sale, small business, marketing, business obstacles, bottom line, cxmarketing, POS

CX Marketing: From Concept to POS Part 3

Posted by Weaver Ellard on Oct 9, 2017 2:02:38 PM

Ongoing Retail Support

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Topics: point of sale, small business, marketing, business obstacles, bottom line, cxmarketing, POS

CX Marketing: From Concept to POS Part 2

Posted by Weaver Ellard on Oct 3, 2017 10:59:48 AM

It's About Connection

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Topics: point of sale, small business, marketing, business obstacles, bottom line

CX Marketing: From Concept to POS

Posted by Weaver Ellard on Sep 29, 2017 11:19:39 AM

Overcoming obstacles in your business 

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Topics: point of sale, small business, marketing, business obstacles, bottom line

How E-Commerce Benefits Your Brick and Mortar

Posted by Weaver Ellard on Sep 12, 2017 11:21:02 AM

Prepare Your Business for the Future

As the growth of the internet continues to transform the marketplace, many believe that new online stores are driving out the old Brick and Mortar. Current market trends say otherwise. Many of the world’s most successful retailers are finding ways to create synergy and expand their customer base by successfully merging the two. Both store types have much to offer, but their effective combination will lead to massive profit.

To understand what this combination may look like for you and your business, you need to realize some of the key benefits of each type of store and how these can complement each other.

 

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Topics: point of sale, small business, eCommerce, ecommerce myths, marketing