NCR Counterpoint Blog

Five Popular St. Patrick’s Day Cocktails

Posted by Kendall Reed on Mar 10, 2017 9:02:47 AM

Is your store stocked with the right spirits? 

Often when people think of St. Patrick’s Day drinks they’ll think of Green Beer, Irish Whiskey, Irish Mist and of course Baileys Irish Cream. Though a great start there are so many popular mixed drinks for your customers’ St. Patrick’s Day celebrations. We’ve listed out five we found to be on many people’s list of favorites. Let us know what drinks you find popular in your area!

Read More

Topics: inventory management, liquor, wine and liquor pos, inventory reporting

5 Key Features Needed in Your Wine and Liquor Inventory Management System

Posted by LPA Retail Systems, Inc on Mar 2, 2017 9:00:00 AM

If you don’t already own a voice activated smart device like an iPhone, Amazon Echo or a Google Home you will have at least heard of them.  These devices are triggered with a wake-up word followed by a properly phrased question or command.  For example, with the iPhone you would say, “Siri, who was the 34th president of the United States?” or “Siri, what is today’s forecast?”

Read More

Topics: inventory management, liquor, inventory reporting

Using Social Media to Engage Customers and Drive Traffic to your Store

Posted by Darlene McQueen on Feb 14, 2017 8:00:00 AM

Last year around the holidays I unsuccessfully drove to three liquor stores to find Blue Curacao.  At the 4th store with just one bottle on the shelf, the business owners said “Why is there such a run on Blue Curacao this year?”  I pulled out my phone and showed him an incredibly delicious picture of a drink recipe circulating Facebook called “Jack Frost”, and one of the main ingredients was….Blue Curacao. 

Read More

Topics: liquor, wine and liquor pos, marketing

Three Ways to Make Your Store More Female Friendly

Posted by Rapid Bev POS on Feb 8, 2017 10:06:00 AM

It is no surprise that research shows that females are more critical than males of the retail experience. What is surprising is how many wine and liquor stores lack in their approach to attract their largest customer base —women. In the last decade, beverage sales among women have exponentially increased year over year, yet the shopping experience in many stores hasn’t changed to meet the needs of this audience. Given the uptick in global annual sales, it is safe to assume optimizing your store to attract women will increase your overall sales. The question is, are you doing everything you can to make your store more female friendly?

#1: Lessen the “Guy Vibe”.

Lessening the guy vibe is easy, and with a few minor changes you can instantly transform the shopping experience. While men care about safety, cleanliness, and service, women have much higher expectations in these areas and they believe that stores they frequent should exceed their minimum standards. Make sure the inside and outside of your store is well lit. Clean up clutter, create open spaces, and make aisles easy to navigate. When possible, employ female staff to reduce gender barriers and to add an extra layer of comfort for the women that prefer to engage with other women (especially during the holidays when customers are shopping for gifts).

#2: Add Interest to Every Touchpoint

In today’s world of instant gratification, customers love to walk away with nuggets of knowledge. Regardless of the purpose of the purchase, everyone enjoys feeling like they gained something– especially when it is unexpected. When customers feel the value, they’ll keep coming back for more (and they’ll likely tell others about their experience—which is exactly what you want). Consider the following as ways you can wow your customers:
  • Instead of posting only the wine rating on the shelf tag, customize the tags within your POS system to showcase ratings of staff members, customers, etc. Adding a personal touch on products you chose to highlight will likely lead to increased sales. This also gives you a solid platform for soliciting reviews via Yelp and other social media platforms. Everyone loves to be heard, and considering women dominate men in social media usage, targeting them specifically in this area will be to your advantage.
  • Post “Did You Know” facts on your receipts. Fun facts give your customers something to talk about with their friends and family (and offer word-of-mouth promotion). The receipt becomes more than just a receipt when customers learn that Winston Churchill’s mother invented the “Manhattan”.
  • Cross promote items throughout the store. Pairing suggestions placed strategically will not only increase average cart sales, but will add authenticity to your level of expertise. For example, an Extra Dark (70%) chocolate bar perfectly pairs with a Cabernet Sauvignon, so have staff members make the recommendation while helping customers. Don’t sell it? Don’t worry. The mere suggestion is enough to showcase why a customer should continue to frequent your store.
  • Trigger automated email marketing messages through your POS system based on items customers purchased. When you collect customer data and build profiles, your POS system can email thank you notes to customers for their purchase and provide them cool tips, such as a recipe for the perfect Negroni (since you know they just bought a fifth of Barr Hill Tom Cat).
#3: Host Events Tailored to Women
There is no better way to garner the attention of your female customers than to organize events just for them. Instead of the typical wine tasting, host spirit tastings that educate guests on terminology, production and crafting classic cocktails. Encourage guests to bring spouses, partners, BFFs, etc. Consider partnering with a local female master sommelier or brewer to heighten the experience. An add-on to create the perfect party is to invite pairing experts (cheese, meat, chocolate, etc.) to showcase their goods and services. The cross promotion will be great and it will likely bring new customers into your store.

Overall, if you create an environment that is female-friendly you’ll inadvertently create an environment that is more friendly and desirable for every customer. You’ll find that not only will the women shoppers keep coming back, but the men will too.
Read More

Topics: liquor, wine and liquor pos, marketing

Why You Need A POS System For Your Wine Shop Or Liquor Store

Posted by Kendall Reed on Jun 1, 2016 3:55:14 PM

Building a successful wine shop or liquor store demands that you have the right combination of products, inventory and service to help you build a competitive advantage. Here’s a look at how a wine shop POS or liquor store POS system can help you optimize your business. 

Read More

Topics: liquor

Top 5 Trends in Liquor

Posted by Courtney Foster on Aug 14, 2015 11:00:00 AM

With growing consumer interest in signature cocktails and craft beers, today’s retailers must meet the needs of customers while utilizing innovating initiative’s that’ll help them stand out in the market. In order to achieve this, retailers must build a good understanding on the consumer trends in the liquor industry. Additionally, picking the right wine and liquor point-of-sale software can define the customer experience and influence how likely they may be to return. Your POS software needs to be easy to use, quick to learn, and most of all, it must be effective. Below we’ve shared five current retail trends that are appearing in the alcoholic beverage industry and outlined proposals that can help you gain a distinct competitive advantage within the current retail landscape. 

Read More

Topics: point of sale, liquor, wine and liquor pos