Are you prepared for what’s to come this holiday shopping season? Do you know what shoppers (specifically the millennials) are planning to buy? This holiday, millennials are captivating the retail industry; representing 75 million consumers, so it is vital to stay ahead of the market and meet the ever-changing demands of these specific consumers.
While the holiday festivities are right around the corner, the shopping season has been underway for a majority of the U.S population since the beginning of November. According to a recent survey by CreditCards.com, about 23% of holiday shoppers anticipate to finish shopping by the end of this month. With that being said, as a business owner, it is important to stay on top of what’s happening in the retail industry and to consistently look for innovative ways to meet consumer demands as well when you plan for the holiday season.