NCR Counterpoint Blog

Top 5 Key Features of Your Omnichannel

Posted by Courtney Foster on Jul 8, 2015 10:30:00 AM

For retailers, omnichannel is all about the ability to successfully meet a variety of customer demands today, while strategically forecasting ahead to quickly adapt to the changes tomorrow will bring. As each year goes by, customers’ ever-changing needs affect how business should market their products and features to create omnichannel experience brand. If your business does not cater to these expectations, you may not only lose that customer but future potential customers. No business can say for sure what every customer wants, but the beauty of omnichannel is that it provides consumers multiple methods to connect with companies of their choice.

Delivering the class of omnichannel service that your customers mandate is not simple, however, it is not impossible. When you’re formulating your omnichannel strategy, you want to ensure that your customers experience is customized and enjoyable, and you can do so by utilizing the five key elements we’ve shared below: 


Social Networking 

Social media is a great way to bring awareness and drive traffic to your brand. By using social media platforms, you can shift from traditional advertising techniques as well as engage customers to assist in building your brand through personal discussions, reviews and recommendations. Offer the ability for your customers to share their purchase or their shopping experience on Facebook, Twitter and other popular social sites as this can create an inclusive shopping experience that can help drive sales.

Mobile Commerce

Mobile commerce is a mandatory element of the omnichannel experience. This eCommerce strategy can allow customers to access your store by way of a mobile-optimized website or a custom built mobile app. Additionally, you can add a mobile POS so your sales associates can assist customers right on the store floor. 

Single View Inventory

Omnichannel platforms provide a single view of inventory across all locations. In addition to ensuring consistency in the availability of products, this allows retailers to support fulfillment processes across multiple channels and ultimately improve customer convenience. Inventory is one of your most valuable assets as a retail business owner, and an integrated inventory management system will help you track and prepare those items. Inventory management serves many purposes for your company including utilizing a system to track costs, shipping, stock, profits and even forecasting inventory levels. 

Universal Access Across All Channels

Omnichannel commerce operates across multiple channels simultaneously which makes it possible for customers to share their purchase or experience during in-store excursions. It’s important to ensure that you have a central inventory database that connects to your in store and online store items. 

Personalized Service

Consumers want useful services to support their shopping experience. Each piece of their journey should be constant and complementary, so it is vital to provide a seamless experience, regardless of the channel or device used. Provide a personalized experience for customers by tailoring recommendations, ratings and reviews, and product comparisons. 

Providing a true omnichannel retail experience to consumers allows them to engage with your brand across every possible channel. Whether the consumer interacts via mobile device or shops in-store, the experience is consistent. Improving your commerce technologies and implementing omnichannel systems is not only essential in order to stay ahead of the market but can also help you run your business.

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Topics: point of sale