Today, building a professional eCommerce website for your business is necessary in order to stay ahead in the retail market. Whether you are just beginning to sell online or you want to streamline your eCommerce operation, it is important to utilize a platform that best suits your business’ needs and that will ensure an enjoyable experience for shoppers. Ecommerce is an evolving industry, and there are still a lot of myths being circulated in the field. Below we’ve shared how you can avoid being duped.
Myth #1: If you build it, they will come
Fact: Not having a fully functional eCommerce website is now a competitive disadvantage for a small business. It is a common misconception that if your website has a cool design and awesome merchandise, consumers will flood your site—this is false. Consumers will not just stubble upon your site, you must take the necessary initiatives to get them there, and it all starts with search engine optimization (SEO). Make it a top priority to develop a list of keywords that represent your business well and cultivate a site that effectively utilizes and exemplifies these terms.
By generating engaging content you can drive traffic to your website, inform consumers and rank well in online search results. Additionally, you can utilize other means of marketing such as pay-per-click ads, social media and email to increase web traffic.
Myth #2: Any eCommerce platform will do
Fact: For retailers, choosing the right eCommerce platform is very important. You need an eCommerce site built on a solid platform that makes it easy to sell, has the key features you need, aligns with your business goals and that’s designed for growth. Choosing the incorrect platform can be costly and time consuming to have it altered.
Myth #3: You will spend your days implementing changes
Fact: There is no need to maintain product information in multiple places. All catalog information for your website such as item information, prices, and quantities should be imported directly. Add merchandise or update a price or an item description in your point-of-sale (POS) system, and your website will be updated automatically.
Myth #4: Updating and uploading inventory is time consuming and can lead to inconsistency in pricing, product descriptions and other information
Fact: Sales made at your store reduce the quantity of goods offered online. You don’t need to maintain inventory in two locations, and you won’t disappoint your customers by offering out-of-stock items. With an integrated solution, your item quantity information is always up-to-date.
Myth #5: Pricing is a main factor for consumers when making an online purchase
Fact: For a majority of retailers, pricing is a contributor when creating their business strategy; however, it is not the only element consumers are considering when they choose whether or not to make an online purchase from a brand. There are a number of additional effective methods including loyalty programs, personalization, customer service, holiday and seasonal discounts, free shipping and more that can help to boost your sales and attract shoppers.
As a small business owner, it is vital to know the difference between fact and myth in order to obtain a sufficient web presence. Developing a successful eCommerce site not only provides a seamless shopping experience for customers but can also help you to flourish in the market.